[ Downtown Fargo ]
Story by Tracy Nicholson
Photography by Kara Lee & Dan Francis Photography
Urban lifestyle concepts are a hot topic, and there's no better place to start the conversation than Roberts Alley and Roberts Street. This is a three-part invitation to explore another side of Downtown Fargo and the vibrant revitalization efforts that Kilbourne Group has spearheaded. The first part of our tour will take you to the area's newest, casual dining destination, Beer & Fish Company. Next, we'll visit their alley neighbor, FLY, where you can cycle, sculpt, and strength train your way to a healthier life. Finally, we'll head upstairs and give you a tour of the Dillard Apartments. Welcome home to the newest concept in urban development, designed for those who want to live, work, and play - without leaving the block.
PART ONE: BEER & FISH COMPANY
[ Roberts Alley, Downtown Fargo ]
Although Bert and Lisa Meyers, and Klaus Meyers were staying plenty busy as owners of Dempsey's Public House and Wurst Bier Hall, they had been keeping a big secret - their mom's beer-battered and fried fish recipe, made famous in the Iron Range of Minnesota. Working with Kilbourne Group and Chris Hawley Architects on their urban alley gem, the Meyers saw a unique way to bring a fresh new menu to Fargo, while creating an open-air atmosphere, unlike anything in the Red River Valley.
Casual Midwest + Northern Pacific Coasta
Beer & Fish Company's Northern Pacific style eatery is 5,800 square feet of expertly designed, handmade heaven. While four garage doors and an outdoor patio are awaiting warmer temps, patrons are happy to dine inside. The Meyers worked closely with Kilbourne Group and Chris Hawley Architects to evoke a casual feel with coastal class - handcrafting the community-style tables with Fargo-retired boulevard trees. In fact, all of the tabletops, shiplap, shelves, and bar tops were all designed with boulevard wood sourced from Dakota Timber Company.
Using a simplistic palette of design elements, Chris Hawley Architects incorporated maple screen walls, shiplap siding and custom metalwork; all helping to divide the expanse into more intimate spaces for general seating, a bar, games and a lounge.
Check out the fresh oyster bar or grab a seat at the handcrafted brew bar, offering 26 beer taps, six wine taps, and downtown's first Tiki drink menu.
As Downtown Fargo's first fish and chip shop, you can expect the Meyers to add their own Midwest twist. After you ponder their long list of tartar flavors, order up some fries or try the hand-cut chips with their classic French onion dip. If fish and chips are not your style of seafood, Beer & Fish Company serves featured East Coast oysters on the half shell, fresh seafood appetizers, clam chowder and pasta selections like lobster mac and cheese. The Meyers have several vegetarian and vegan options with a dedicated gluten-free fryer. Patrons can also choose from an array of salads, sandwiches (burgers, chicken and fish), steaks, pasta, side dishes, and appetizers - including saganaki, a Greek dish briefly lit on fire.
Behind the Design: Chris Hawley Architects
"I spent some time in New York and dined in some very well-designed, fish-focused spaces - those became influencers in understanding what a 'fish place' should really feel like," said architect, Chris Hawley. "The location gave us the opportunity to open up the façade to the alley and allow for more of an 'open air' market to engage the alley action. I love the simplistic palette, operable facade, numbered tables, the black and white imagery and the painted 'follow the dashed walkway'. It was designed as a new building that can really feel at home in the history and fabric of an old alley."
For more information, contact:
Beer & Fish Company
Hours of Operation:
Part Two: FLY Fargo
[A Fitness Revolution | Roberts Street, Downtown Fargo]
Story by Tracy Nicholson
Portrait and photography by Dan Francis Photography, with additional studio images by Kara Lee
If you live in Downtown Fargo, or even better, Dillard Apartments, FLY Fargo is the fitness amenity you never knew you needed. With a philosophy centered on disconnecting from the outside world, FLY is a concept that focuses on creating a relaxing sensory experience, encouraging members to take a more thoughtful approach to fitness. Infusing the studios with aromatherapy candles and specially-selected music is simply part of the journey. To find out more about their seven, high-energy cycle, strength, and sculpt programs, we sat down with Studio Manager, Kelly Veit. See inside the beautiful studios that promote a wellness regime to quiet the mind and energize the body.
Lighting aromatherapy candles, setting an exact temperature, and starting their curated playlist - Veit sets the tone, describing the FLYRide room as their "cycle sanctuary". "We use Stages Cycling bikes and members get free shoe rental. We do a lot of non-traditional cycling with weights, push-ups, drop-backs, slide-throughs and a lot more - it's only 45-minutes, so it goes quickly," said Veit. Exclusive to Fargo is the Flyfusion 30/30 class which combines 30 minutes of cycling and 30 minutes of circuit training, as well as Barrefusion 30/30, with the split between cycling and barre.
FLYFusion + FLYPhysique + FLYYoga
Beyond the cycle sanctuary, Veit and 12 specially trained instructors manage high-energy, 45-minute HIIT (High-intensity interval training), TRX (Total body resistance exercise) suspension training, barre and yoga classes. All workouts are designed to uplift and challenge members to reach their personal fitness potential.
Inside FLY's high-intensity studio, members can attend open gym with nine treadmills, or take in an evening yoga class overlooking the alley. To store the studio's collection of weights, BOSU exercise balls, and other equipment, FLY uses a transitional, mirrored garage door-style system.
FLY's name may have been inspired by the concept's founder, Dr. Jenni Brown, but Veit has adapted it with her own sentiment - referring to FLY as 'First, Love Yourself'. Showing their FLY Etiquette is a way to make sure their team and members are following the philosophy and keeping with the vibe that they've created intact. "We really discourage the use of computers and cell phones - our studios are a place to disconnect,” said Veit.
"We want people to relax and focus on how they feel, not on monitors and how many calories they've burned. At FLY, we want everyone to have fun, feel accepted and supported, and really disconnect from the outside world."
All-Inclusive + Member Amenities
FLY offers members exclusive retail discounts and access to gender-neutral changing areas, showers, and a vanity area with lockers. For those grabbing a quick class during the workday, Veit is working on providing 30-minute classes and also offers a laundry service option. No need to drag along a gym bag, this service makes sure their gym gear is clean and ready for their next visit.
Fuel Up & Get the Gear
Just off the lobby, Veit offers a boutique with FLY's logo gear and clothing lines like Lululemon, Onzie, Spiritual Gangster and DYI, Define Your Inspiration. FLY also offers its signature candles by capri BLUE, locally made Buff Bites, and fresh-pressed juices from Juice Box.
Bringing FLY to Fargo
The FLY program was originally developed by Dr. Jenni Brown of Lincoln, Nebraska. Fargo marks their third location and the first studio outside of Nebraska. The idea to bring Fly to Fargo was sparked by Luke Robson, who had discovered the concept while working in Nebraska. Wanting to bring the business home, the Robson family recruited Veit, a Hillsboro and North Fargo native who had worked for the Robsons as their company’s long-time accountant. “They are like family to me, and they knew that fitness had been a long-time passion of mine; in fact, opening a studio like this is really a dream come true for me."
"I've always loved Downtown Fargo, and we were all on the same page - if we couldn't be in downtown, we didn't want to do it. We offer Dillard residents a discount and already have a few clients who live above and walk down to attend classes, then they can use an exit that connects back to the apartments. It's an area that just has fantastic social energy, almost like a high-end hotel with great amenities."
For more information, contact:
PART THREE: Dillard Apartments
[ Roberts Street, Downtown Fargo ]
Story by Tracy Nicholson
Photography by Dan Francis Photography
Headshots provided by Kilbourne Group
While Broadway is bustling amidst neon lights, Roberts Alley encourages a slower stroll, basking in the glow of artfully strung cafe lights, hidden gems and floral patios. The nooks, crannies, and corridors bring whimsical street art, charming storefronts and a brand new way to embrace downtown's energy. Overlooking the revitalized alley, with direct access to RoCo, you'll find Dillard Apartments - a pivotal player in downtown's urban living movement. To find out more about making the move, we spoke to Kilbourne Group's, Danyel Moe and Centric Management's, Brian Carmona.
Life at Dillard
Developed by Kilbourne Group, Dillard is a seven-story, mixed-use structure anchored by over 17,000 square feet of ground-level commercial space and 84 new apartment units. While the area is a walker's dream, with easy access to restaurants, bars, galleries, museums, groceries, music venues and an array of weekly events - some will find it hard to leave the building's endless amenities.
"We have noticed the trend of people choosing the downtown neighborhood as their home," said Danyel Moe. "Dillard is differentiated from other apartments due to its location and proximity to amenities and local businesses like Beer & Fish, Fly Fitness, Youngblood Coffee, Pure Barre, Power Plate Meals, 46 North and the Roberts Alley shops. The tenants here really value being close to both work and play."
To create Dillard's sophisticated style, Kilbourne Group worked with both ESG Architects on the preliminary design and T.L. Stroh Architects on the interior. The apartments feature a modern, gray-scale aesthetic with custom tile and cabinetry, stainless steel appliances, quartz countertops, a kitchen island and expansive windows. Tenants can choose from five different studio floor plans, eight one-bedrooms, five two-bedrooms and one three-bedroom style.
While leases start at $950, amenities are all-inclusive. "Residents have direct access to the RoCo parking garage, rooftop patio with grills and fire table, club room with fireplace, trash shoots and storage units on every floor," said Carmona. "Dillard also has a pet wash and relief area, a full-size washer and dryer in every unit, a variety of floor plans, secure access to the building and a secure package room. There are no pet fees, and all utilities, including 500 Mbps and cable by MidCo, are included in the rent."
“I enjoy living and working downtown - my car barely moves! I’m in the epicenter of downtown between Roberts Street and Roberts Alley. I’m literally feet away from restaurants, bars, restaurants, shops, fitness centers, etc. My friends and family love volunteering me to host dinners, especially with the rooftop patio's community grills and fire table!”
For more information, contact:
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