[Inside The New]
Story by Tracy Nicholson
Photography by Micah J. Zimmerman, Amdak Productions
This month, we followed the team at Thomsen Homes as they settled into their stunning new office and design studio. Located in the Eagle Ridge Plaza building, on Veteran's Boulevard in South Fargo, the extra square footage was put to work with open-concept lounge areas and dual design studios. Each studio showcases a fresh new look and offers homeowners a one-on-one, designer experience from groundbreaking to closing.
Redesigning their Future
For Thomsen Homes, continued growth is always a gamechanger. From 2007-2011, Thomsen Homes consisted of one employee, Chris Thomsen. In 2011, he was able to add three people to his team, including his brother and current president, Niels Thomsen. Almost eight years later, his company is thriving with 30 team members. With the team and dreams continuing to expand, it was time to make the move.
In the works for nearly a year-and-a-half, the team went back to the drawing board and re-evaluated who they are now and what they wanted their future to look like. For the Thomsen Homes team, that meant a fresh new logo and a sophisticated space, with a stylish nod to Scandinavian and Mid-century Modern design.
A glass-encased entry provides a dramatic entrance, while rich fabrics and sleek Scandinavian lines invite guests to sit back and relax. Adding even more interest is the baffled ceiling detail which is uniform with the lighting in the middle, then artistically scatters outward toward the edges.
"Our goal was to create a space that felt ‘homey’ so that clients would feel welcomed from the moment they walked in the door. I think we achieved this, I feel that way every day I walk through the door."
Dual Design Studios
To make sure their two design studios were focused on the customer experience and functionality, the team opted for more glass enclosures than walls. Building a home is a private and personal experience, but we also want people to see what they could have if they're looking at building," said Niels Thomsen. "These studios showcase what you would experience if you were going through the process of building a home.”
"With the new studios, we've nearly doubled our selections. Before, we'd show mainly all standard features and now we're able to show clients the upgrade options as well," said Chris Thomsen. "Having two design studios allow for a better space for the design meetings and a more personal experience. We can have multiple meetings and still offer that one-on-one, private experience."
An In-House Design Experience
Thomsen Homes gives clients access to one of three designers; Design and Studio Lead, Heidi Toso, and Design Specialists, Alyssa Asheim and Shelby Gustafson. Toso led the design of both showrooms to make sure every option and upgrade was properly showcased. "We truly offer an 'in-house' experience where clients can design their entire home at our office instead of going to multiple businesses," said Toso.
"The studios were created to showcase all of our offerings in an open setting, with displays set at minimal heights to not hinder the open feel of the glass walls," said Toso. "Our homes currently offer custom alder, stained or painted cabinets, so we needed to showcase both. I chose the paint as Heavy Metal Gray, which is a creamy color with a warm undertone, and Riverbed for the stain, to complement the flooring and ceiling detail. We also feature the latest design trends like brushed gold and bronze hardware accents."
Each showroom in the Thomsen Homes Design Studio features a variety of included options and upgrades, with the upgraded elements clearly labeled. Here, with the help of their designer, clients can choose bathroom vanities, doors, trim, countertops, flooring, tile, backsplash, siding, hardware and more - all in one location. This is an interactive studio with miniature tile showers, pull-out door displays and a dozen other ways to easily view, experience and make selections.
Crafting the Conference Rooms
Beyond the dual studios, the new space features multiple conference rooms showcasing simplistic design elements like white shiplap and rustic woods, while others offer a mix of contemporary and timeless design. Both feature custom conference tables with an inset, fabricated-metal logo plate.
Streamlining the Build
Every one of Thomsen Homes' floorplans can be personalized to add custom details and finishes, rearrange rooms or add square footage. "We have two draftspeople that work behind the scenes and right alongside the designers. So, you're getting your plans drawn during the design meetings," said Niels Thomsen. "From there, we're able to build a new home from start to finish in around four months."
Homes typically range from $210,000 to $450,000, so the Thomsen Homes team is prepared to work with almost anyone's budget. "How much you can customize is really up to the budget; we show them the floorplan and find out their wants, desires and budget, then make it happen," said Chris Thomsen. “Our niche is being able to offer all the personal touches that clients want in their homes, and offer our personal attention. We've figured out a process and system to not only enhance that experience but also offer some of the best prices in town."
For more information, contact:
Thomsen Homes, LLC
Midwest Nest Magazine features home designs in its monthly print and online publication.